Creating Content

Creating content for your business or blog can be a great way to create relationships with your customers. Many bloggers will offer free blogging guides for their readers. In return they will receive an email address and hopefully some interaction on off topic posts.

A business can benefit from offering tips and advice to their customers and future customers and in return will receive an email signup which they can use to market to them in the future.

Planning Perfect Content

But how do you create content when you are a small business, and you do not have a full-time content writer? The answer to this is to outsource it to a freelance writer. There are many blogs out there that will help you find a writer to create content. Alternatively, you can buy content. But the most important thing to remember in content marketing is that it only works if your customers engage with your content.

Only use sites where you can see examples and where you can read the content. Some websites selling content have their best content on display, but when you purchase the content, what you saw on the sales page is vastly different to what you receive.

Content Creation Program

So, what does a content writer do? When you hire a content writer, they will be tasked with creating quality and engaging content. They research the brief and keywords to find the facts and topics that would create interest to the blog audience.

When we launched our content creation program, customers were happy to receive website copy that was excellent in quality and engaged potential customers.

Research the Content

They then create an outline, and research the content. After the research they begin writing, making sure to follow the brief and keywords. This can take some time, but if you want quality content it can take a day to produce one thousand words. 

The content then goes into review, the review looks at the tone of the article, the facts and research to see if it was used correctly. The review will also look at the length and whether it was professionally written.

After the review, the content goes to publishing. The content is published and then indexed by search engines.

Buy Website Content

So how do you get website copy for your blog or business every day? You speak to us!

If you need content for your business website, blog, or affiliate website, we can help.

We have a range of content writers that have been working with us, specifically writing for business sites in our link building agency and for affiliates websites which help website owners with their content.

When you request content from us, we will find out your goals and what you would like to achieve. We will then draft a content plan that will become a content calendar. We will incorporate keywords into the calendar to make sure that every article you get from us is on point with what you are trying to achieve. 

Once you agree to the project, we will send you an invoice. Once the invoice is paid, we will start delivering the articles to you.

For content delivery, you have two options. We can send you a word document file or we can upload the article into your blog for you. This includes setting the headings for you.

Why Use Us for Your Content Creation

When we provide link building for customers, we found that we spent a lot of time waiting for content to be written by the business owners. We made the decision to hire our own writers to speed this up. 

For example, when we found a content placement in our link building agency, we would then notify the business owner to ask their writer to create content. We would then wait three or four days for the content to be completed before we could get the link.

So now when we negotiate a link, we send the instruction off to the writer. The writer completes the article normally within 24 hours and we get the link placement the next day. This lets us move at speed when building links for our customers.

If you want to buy content from us, we have a monthly plan where we create content for your blogs or websites. The articles for the web are easy to read, compelling, and engaging. Once the content is available, we can either send the content to you or upload it directly on your WordPress blog, depending on your preference.


Creating content for websites is no easy feat. Fortunately, this is something you can always outsource to us. We have been helping countless happy and satisfied clients with their content creation and we can do the same for you. Reach out to us and let us know how we can help.

About the author

Gareth worked on competitive projects including keyword research, website audits, content planning to increase search position on domains in Google. See our entire Link building process here.