Easy Guide to Building Links in 2023 for Small Businesses

As digital marketing evolves, so do the techniques and strategies used to build small business links. This blog will explore how to use the latest approaches to stay ahead of the competition in 2023 and beyond. Keep reading to learn how you can leverage link building strategies crafted specifically for small businesses!

Create High-Quality Content

Creating high-quality content is the cornerstone for success in link building for your small business. You want to create content that provides value and solves problems for your target audience. Whether it’s a blog post, an infographic or a video tutorial, you must ensure your content offers real value.

The content should be engaging and easy to digest while also containing relevant keywords that will make it easier to attract customers. In addition, you should also keep in mind what other websites are linking to—this can provide insights into what works best in terms of content topics and formats.

When creating content, think of topics relevant to your industry that are in demand right now; this ensures you stay current with industry trends while giving readers the information they’re looking for.  

Additionally, the more targeted your content is toward certain topics and phrases, the better your chance of appearing higher in search engine results pages (SERPs). The quality of the links is equally important when creating high-quality content — low-quality links won’t boost SEO efforts. 

You want to include links from authoritative sites with a strong domain authority as this suggests high quality website connections deemed credible by search engines. When acquiring quality links, always ensure their sources because Google regularly updates its algorithms and might penalize sites with unnatural or manipulative backlinks.

Building an effective link building strategy requires continuous effort which should include regular updates on link building techniques and analysis of top page rankings from your competitors—all conducted through careful research and strategic action leveraging top resources such as Google Analytics or Google Search Console; this will increase traffic organically over time. 

Share on Social Media

Link building is an important part of search engine optimization (SEO) in 2023 and beyond. Consistent and structured link building can help a small business reach potential customers and move up in organic search results. A website with no backlinks is unlikely to appear in organic search results.

One way to start building links is through social media. Stories with embedded links increase the chances of getting more eyes on content and drive more link acquisition for your website. Post about timely topics or industry news to spark conversations around your content, encouraging others to share or link to your content if they find it useful or relevant. 

Social media presence also allows you to quickly respond to comments or questions that people might have about your content, potentially leading them to take further action such as linking back from their website. Social media platforms are ideal for small business owners looking to create buzz around their content and gain more online visibility. 

The advantage of these platforms is not just access to a huge number of users but also the ability to use new algorithms that prioritize stories linking out content created by real people ahead of stories directly linking back to business websites such as yours. 

Engage with other users frequently, share helpful information, reply to any user feedback promptly, and experiment with new formats such as posts featuring polls instead of single video posts – all these tactics should help boost your web presence, organically build links and transform one-time visitors into loyal followers over time!

Participate in Relevant Communities and Forums

One of the most effective methods for building links for a small business in 2023 is to engage in online communities. Historically, link building was about creating high-quality content, opting for anchor texts, and using the right keywords. 

But today, the primary focus of link building is to engage with relevant people and communities so you can get quality backlinks to your website. Participating in relevant forums and online communities should be first on the list when looking to build quality backlinks. 

The more influential and active your presence on these platforms is, the more reputable backlinks you can generate for your website or blog. You can actively participate in conversations by leaving comments through which users can easily find your website or even link directly. 

You should also create helpful content to share with users on these platforms – this will build trust with potential partners and boost your website’s visibility.

Another benefit of participating in conversations across community forums is getting feedback from potential customers about aspects of your product or services that worked well for them or areas of improvement. 

These insights would help you refine strategies used for marketing your products, improve user experience, and optimize customer retention rates – valuable data that, if used correctly, leads to strong links pointing towards your website.

Guest Blog

Guest blogging is one of the most efficient and cost-effective ways to build links in 2021 for a small business. This process involves creating content (usually an article or blog post) to be published on another website, normally associated with a larger brand or organization. 

The content ideally should contain one-way or two-way links that result in link building back to the publisher’s website from the guest blog. Guest blogging is useful for link building and can help you expand your brand presence and reach new audiences. 

Through guest blogging, you can position yourself as an authority within your industry, provide useful and insightful information that readers of another blog can leverage for their purposes, and diversify the types of outlets you are visible on throughout the web.

However, it is important to note that link building through guest blogging is not as easy today as it once was; search engine algorithms have become smarter and more sophisticated when identifying paid for or low quality spammy links

As such, businesses need to ensure they are creating high quality content that is on par with other publications while still providing unique takes on a given topic. 

It also is important to target trusted sources when looking at guest blogging opportunities; these sources typically will have tighter guidelines regarding what type of content they accept for publication – so make sure yours fits these standards before submitting anything!

Use Outreach

Link building is an essential part of SEO, and any small business hopeful about increased website visibility in 2023 must focus on link building in the right way. But how should a small business go about this?

Outreach is an integral part of link building in 2022 and beyond. By reaching out to relevant websites, blogs, and platforms, you can build relationships with them and obtain high-quality backlinks that can help your website gain exposure and authority. 

It can also result in increased traffic for your website. However, outreach can be time-consuming and tedious when done manually. Taking advantage of the right tools is important to make this process easier without sacrificing quality or effectiveness.

A great tool that you should use is BuzzStream. This tool helps manage relationships with influencers so that you can focus on the conversations rather than busy work.

Using BuzzStream for outreach can help create an efficient environment for small businesses looking for better link building strategies in 2023 by reducing repetitive tasks associated with manual workflows, saving time and energy that can be invested elsewhere into making progress towards your goals.

Utilize Partnerships and Collaborations

Partnerships and collaborations are a useful way to build links in 2023 for a small business. It involves forming relationships with other websites, bloggers, or influencers in your niche with the same customer base as you do. 

The easiest way to get started is by identifying people with the same target audience as you but offering different products and services. 

Connecting with these people can be a great way to reach out to new customers and show them why your business is worth considering. When connecting with these sites, clearly state what type of collaboration or association you’re looking for – whether it’s a one-time content piece or an ongoing partnership. 

Describe what type of benefit both parties will gain from the partnership and mention how you intend to promote the other person’s website or blog post on your channels – this can go a long way towards creating better relationships between both businesses. 

Another effective strategy is searching for link opportunities on blogs within your industry and contacting them directly via email so they may consider linking to your site in their content. 

You could also partner up with other bloggers in your industry as part of a roundup post which means giving each other credit through an article that mentions each of your respective websites at the end of it; this form of promotion backs up their credibility as bloggers while also helping to create backlinks through citation linking.

Finally, always remember that building links takes time. Don’t give up if results aren’t immediately seen as success usually doesn’t come overnight when doing link building activities such as this one – patience and persistence will go farther than anything else!

Focus on High Quality Links

A sound foundation of quality links is essential to ensure search engines find your website. It used to be enough to use certain tactics to build many low-quality links; however, in 2023 this type of approach will no longer be effective. Search engines constantly update their algorithms to provide the best results for their users which means that link building strategy needs to keep up with the trends. 

To build quality links for small businesses in 2023, focus on these tactics: 

  • Authoritative content 
  • Building relationships with webmasters and editors
  • Guest posting on relevant websites

Authoritative content is key; create helpful or interesting blogs or articles that contain facts or even opinion pieces. Professional writers are often needed to build content that can get attention and rank higher in the SERPs search engine ranking pages). 

Building relationships with webmasters and editors is also useful if they can share your content across their platforms. Ensure you adhere to guidelines when pitching an article idea and avoid spammy link building tactics as they will be counter productive in 2023. 

Finally, guest posting on relevant websites is an excellent method for getting quality links directly from other sites’ existing readership. By following these link-building steps above, small businesses can ensure a solid foundation of quality links when working on an SEO strategy for the new year of 2023.

Monitor Your Link Building Progress

Monitoring the progress of your link building campaigns is an essential part of any SEO strategy. By tracking the progress of your link building initiatives, you can more accurately gauge what is working and what needs to be improved upon. This will allow you to develop more effective link building campaigns moving forward. 

Here are some tips for tracking and monitoring the progress of your link building efforts:

  1. Narrow final target: You need to have a clear goal when planning out your link building campaigns. This will make it easier to track results and measure success. Set a specific target number of links per month and set up a plan split by content, outreach and internal linking strategies to reach that target
  2. Keep track of metrics: Collect data such as referring domains, anchor text, source domain authority and source page authority for the links you receive each month to identify trends or areas for improvement.
  3. Monitor ranking positions: Monitor search engine rankings each month to assess the effectiveness of new links being added
  4. Evaluate social media: Monitor increases or decreases in traffic from social networks as this can help provide insight into whether new links impact rankings
  5. Analyze competitors’ backlinks: Regularly review what other sites, competitors included, are doing with their backlink strategies.
  6. Formulate reports: Create regular reports that list all relevant metrics such as rankings, traffic numbers and incoming links so that progress can be tracked over time.

By taking these steps, you’ll be able to track the success rate of your link building efforts and work towards increasing rankings over time for short term engagements as well as overall long-term SEO goals.

Partner with a Link Building Company

Link building is essential to boosting a website’s visibility and credibility for optimal return on investment (ROI). One way to achieve successful link building that leads to considerable ROI in the near future is by strategically forming relationships with link building companies or a Freelance Link builder.

Yoho Digital offers a wide range of services to help small businesses build quality links continuously. When searching for an SEO and/or link building company, there are certain qualities that you should look for to ensure quality results. 

Reputable companies have the resources and expertise to create high-quality and natural-looking backlinks from authoritative websites to adhere to widely accepted Google algorithm guidelines and standards.

Using a reputable SEO and link building company like Yoho Digital can help ensure that you are getting  the right type of links built which assists with long term website optimization goals such as organic position increase for highly relevant keywords over time. 

Quality control should be an essential part of selecting a link building partner. Opt for a partner that thoroughly reviews any terms of services and ensure you feel comfortable with how they approach their tasks. 

Furthermore, look into the background of potential providers and fully understand who will own any acquired traffic or links created through their efforts. Hence, there are no misunderstandings later if anything arises down the track. 

Additionally, find out what kind of activities they offer not just regarding backlinks but also around content generation or press releases etcetera which may also be beneficial measures towards achieving your desired outcomes when implemented effectively in unison with your core strategies.

It is important to note when partnering with a link building company, their strategy should align well with overall goals while adhering strictly to the algorithms ruleset. So ultimately focus should remain on delivering real value rather than short-term gain tactics which can weaken rankings and perceived trustworthiness from the search engines point of view. 


In summary, it is essential for all small businesses to build links to remain competitive in the year 2023. Building lots of good links is the only way your small business can stand out from the competition. 

Integrating influencer outreach, content updates, and social media promotion can help grow your website’s domain authority quickly and easily. Moreover, taking advantage of link opportunities offered by affiliate programs and other external sources can help you find quality links from established websites with relevant audiences. 

Finally, it is always important to ensure that any link building strategy is compliant with search engine regulations and follows best practices for link building. If you would like help building links, please get in touch with us at Yoho.Digital we would be happy to help

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.