Important Things I Learned Working as a Freelance Link Builder

Hi, my name is Gareth and today I am going to talk about my time working as a freelance link builder. I have been involved in SEO and Link building for some years now and I love the challenge of working with customers and helping them rank higher in Google.

Link building is an essential part of search engine optimization (SEO), and it can have a big impact on the success of businesses.

It is amazing when you see the website start to rank for the right keywords and your clients start getting excited as people are buying their products. It has its stressful times too but overall it has been a fantastic journey.

As a freelance link builder, I can work with clients in different industries and help them improve their websites through SEO and increase their online presence through link building.

In this post, we will delve into the basics of link building, explore different link building strategies, and discuss the tools and resources I use to do my job effectively.

We will also discuss working with clients and staying up-to-date on industry trends and best practices.

Whether you’re considering becoming a freelance link builder or just curious about what goes into this line of work, I hope you find this post informative and helpful. 

Let’s get started!

The Basics of Link Building

The basics of link building involve acquiring links from other websites to your website.

These links serve as “votes of confidence” from other websites, indicating that your website is a credible and valuable resource to search engines.

The more high-quality links your website has, the more likely it is to rank well in search engine results.

As a freelance link builder, I have seen firsthand the impact link building can have on a business’s online presence.

I have worked with clients in various industries, and one thing that has become clear to me is that effective link building requires a tailored approach.

I have learned that it’s not just about acquiring as many links as possible. 

Quality is just as important as quantity when it comes to links. A single link from a high-authority website can be more valuable than many links from low-authority websites. 

That’s why building relationships with other websites is important as finding ways to earn natural, high-quality links.

Another important aspect of link building is diversity. Having a diverse range of links from different types of websites and sources can help improve your website’s credibility and authority in search engines’ eyes.

Overall, link building involves acquiring high-quality, diverse links to your website to improve your website’s search engine rankings and online visibility.

Link Building Strategies

Some many different tactics and strategies link builders use to build links to websites. Here are a few strategies that I use as a freelance link builder, along with some tips for how to use them effectively:

Guest Posting 

This involves writing and publishing an article or blog post on someone else’s website, to earn a link to your website.

To use this strategy, it’s important to research and find websites relevant to your industry with high domain authority. It’s also important to create high-quality, informative content that will be of value to the website’s audience.

Broken Link Building 

This strategy involves identifying broken links on other websites and offering to replace them with a link to your website.

To use this strategy effectively, it’s important to use a tool to identify broken links and to reach out to the website owner helpfully and professionally.

Creating Infographics 

Infographics are a popular and effective way to share information visually. By creating and promoting high-quality infographics, you can earn links from other websites that want to share the infographic with their audiences.

To use this strategy effectively, it’s important to create visually appealing and informative infographics that will be of value to others.

These are just a few tactics and strategies link builders use to build links. Experimenting and determining which strategies work best for your business or clients is important.

The most important thing is creating quality content and building relationships with other websites to earn natural, valuable links.

Working with Clients

As a freelance link builder, I have worked with a wide range of clients, each with their unique needs and goals.

One of the things I enjoy most about my work is the opportunity to help businesses improve their online presence through link building. 

It’s always exciting and rewarding to see my clients happy with the results of my work.

Effective communication is one of the keys to successful client relationships.

It’s important to keep your clients informed about your progress and be available to answer any questions or concerns.

Another tip for managing client relationships effectively is to be flexible and responsive. You may work with clients in different time zones or schedules as a freelancer.

It is important to adapt to your client’s needs and be responsive when they need assistance. I also find it helpful to be proactive in client relationships. 

Regularly checking in with clients can help build trust and strengthen our working relationship.

Managing client relationships as a freelance link builder requires effective communication, flexibility, and proactivity.

By following these tips, you can help to build strong, long-lasting relationships with your clients.

Reporting Sheet

As a freelance link builder, I found that a clear and transparent reporting process helped improve client relationships. It created trust in the client relationship.

The client can access the reporting sheet at any time to see the work that has been completed.

It gives them a sense of reassurance and helps to build trust in the working relationship.

The reporting sheet should include detailed information about the links that have been acquired, such as the website they are from, the anchor text used, the email address of the contact and the target page.

It should also include information about the status of the links and whether they have been approved or are still pending.

It provides a complete record of all the work that has been completed.

Overall, the reporting sheet is a valuable tool for improving client relationships and providing transparency in the link building process.

Tools and Resources

As a link builder, many tools and resources can help to make the job easier and more efficient. 

Here are a few tools that I use and recommend:

  • Link analysis tools: These tools allow you to analyze the links pointing to a website and get insights into the quality and diversity of the links. Some popular link analysis tools include Ahrefs, Majestic, and SEMrush.
  • Content marketing platforms: Platforms like BuzzSumo and CoSchedule can be useful for finding and curating content ideas, as well as for outreach and promotion.
  • Outreach tools: Tools like Pitchbox and BuzzStream can help streamline the outreach process by automating email tracking and follow-up tasks.
  • HARO (Help a Reporter Out): This platform connects journalists with sources for their articles. By signing up to receive alerts and responding to relevant inquiries, you can earn valuable links and get your website featured in media outlets.

These are just a few examples of the many tools and resources available to link builders.

It’s important to find the best tools for your needs and budget.

It can also be helpful to try out different tools and see which ones you find most useful.

Industry Trends and Best Practices

The world of link building is constantly evolving, and it’s important to stay up-to-date on the latest trends and best practices.

Here are a few current trends in link building and some tips for staying current in the industry:

Focus on quality over quantity

As mentioned earlier, it’s not just about acquiring as many links as possible. Building high-quality, natural links from relevant and authoritative websites is important.

Diversify your link profile 

Having a diverse range of links from different sources and types of websites can help improve your website’s credibility and authority.

Use a variety of tactics and strategies 

Don’t rely on just one or two tactics for building links. Experiment with various strategies, such as guest posting, broken link building, and creating infographics, to find out what works best for your business.

Use tools and resources wisely 

Many tools and resources are available to help with link building, but it’s important to use them wisely and not rely too heavily on them.

Stay up-to-date on industry trends and best practices 

Follow industry blogs and newsletters, attend conferences and webinars, and join online communities to stay informed about the latest trends and best practices in link building.


In this blog post, we have explored the many aspects of my experiences being a freelance link builder, including the basics of link building, different link building strategies, and tools and resources that can be helpful in this line of work. If you’re considering becoming a freelance link builder or hiring a link builder for your business, I encourage you to consider Yoho Digital. With years of experience in the industry and a track record of success, we can help you achieve your link building goals and improve your online presence.

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.