How Local SEO Helps Grow Your Business

Stay focused on your niche and local area.

In this article, we are going to look at the importance of a local SEO.

Website accessibility is a key part of the modern business. The internet, in general, has radically changed the access we have to our business. To compete online, you need a website that is accessible through any device and a GMB (Google My Business) profile that will allow customers to find you through local Google Maps.  This local SEO guide will help you dominate your local area.

Optimize Your Website

Website speed is another crucial factor. Since Google started indexing websites for mobile devices, we have seen a change in the algorithm for Google ranking. Google prefers faster sites so that visitors can access the content on their page quickly. You can ensure your site loads quickly by installing a caching program like WP Rocket.

If your site is optimized and you build links to it, it will rank in the search engines as Google wants websites that are fast to show its customers.

Local SEO helps businesses grow and reach more customers.

Another way to reach customers quickly is through local SEO. Google says that “local” is a key factor for local SEO. You need to have your address and phone number in the correct order on your website and your GMB profile. This is important as Google uses this to display your business on Google Maps.

You can also register for a Google My Business account. This is where you can get more information about your business including reviews, hours of operation and local specials. 

How Local SEO Helps Grow Your Business

Customers searching for businesses like yours on Google My Business will find reviews and will be able to see your hours of operation, and any specials that you may have. This will help drive more customers to your business.

By entering your address and phone number details on your Google My Business Profile as your website, will allow Google to verify your business as valid. When you post regular updates on your GMB, your potential customers will see it and will either call or email you. 

Google makes it very easy for customers to find you and contact you if your GMB is set up correctly. Your business will appear on Google Maps and in the search results when people search for your products and services

Create and Maintain an Engaging Google My Business Page

You can reach more customers via your GMB by posting engaging content like locations where you are currently offering your service or company specials posted near the bank holidays to drive more traffic to your store. 


In conclusion, using these simple methods, you can amplify your business profits and you can be on the road to becoming an expert in local SEO.

About the author

Gareth worked on competitive projects including keyword research, website audits, content planning to increase search position on domains in Google. See our entire Link building process here.