How to Optimize Your Website 

As a business owner, I know how important it is to have an optimized website that is fast and easy for people to use. It improves the user experience and positively impacts your search engine rankings, conversion rates, and overall online presence. But with so many things to consider, it can be overwhelming to know where to start when it comes to optimizing your website. 

In the following sections, we’ll take a deep dive into the various techniques and strategies you can use to improve the speed and performance of your website, from mobile to image and database optimization and beyond.

We will go through every detail in-depth.

So if you’re looking to improve the user experience for your visitors, boost your search engine rankings, or simply make your website run more smoothly, you’ll find valuable tips and insights below. 

Let’s get started!

Important Benefits of Website Optimization

Website optimization is important from the perspective of the website owner and the website visitor. 

Here are some key benefits of optimizing your website:

Improved conversion rates

A fast, efficient website is more likely to convert visitors into customers. If your website takes too long to load or is difficult to use, visitors may become frustrated and leave without taking any action.

On the other hand, a well optimized website will encourage visitors to stay longer and take the desired action, whether making a purchase, filling out a form, or signing up for a newsletter.

Faster page load time

A slow-loading website can be a major turn-off for visitors. Optimizing your website can reduce the time it takes for pages to load, improving the user experience and keeping visitors on your site longer.

Improved usability

A well optimized website is easier for visitors to use and navigate. This can be especially important for mobile users, who may access your site from various devices with different screen sizes and capabilities.

Optimizing your website for mobile devices and using responsive design techniques ensures that your site is easy to use no matter how accessed.

Overall, website optimization is essential for providing a positive user experience and achieving your business goals. Optimizing your website can improve your conversion rates, increase the speed at which pages load, and make your website more usable for your visitors.

Mobile Optimization

As the use of mobile devices continues to grow, it’s more important than ever to ensure that your website is optimized for mobile.

Recent data shows that more people are now accessing the internet from their mobile devices than computers. 

This trend is only set to continue, so businesses and website owners must prioritize mobile optimization to provide a positive user experience and remain competitive.

By creating a website optimized for mobile devices, you are future-proofing your business, reaching a wider audience, and ensuring that your website is accessible and easy to use no matter how it’s accessed.

As part of the research for creating this post, we moved our website to be fully mobile-optimized and saw traffic increase as the page loading speeds increased.

How to Check your Website Speed

You can use these tools to check the speed of your website and identify areas that you need to improve:

  • Google PageSpeed Insights: This tool, developed by Google, analyzes your website’s performance and provides recommendations for improving page speed. It also provides a score for mobile and desktop performance.
  • Pingdom: Pingdom allows you to test your website’s loading times and identify specific issues causing slowdowns. It also provides information on the size of each element on your page, which can help you identify areas where you can optimize your website’s file size to improve performance.
  • GTmetrix: GTMetrix provides a comprehensive analysis of your website’s performance, including page load times, the size of each element on your page, and recommendations for improvement. It keeps a history of your page speed tests to see the improvement over time.
GTMetrix Performance report

In the image above we can see the Performance report of Yoho.Digital. If you look at the performance and structure, you can see the website achieved 99% and an A Grade. indicates that a good TTFB (Time to First Byte) is between 100ms and 800ms for a good score,  between 800ms and 1800ms as a Needs Improvement Score and any above 18800 ms as poor. 

We are currently achieving a TTFB of 348ms, although there is always room for improvement.

Here is a table showing the TTFB preferred measurement speeds.

TTFB Time to First Byte

GoodNeeds ImprovementPoor
0 – 800ms800ms – 1800ms 1800ms and up

In addition to these tools, you can use your web browser’s developer tools to identify issues impacting your website’s performance. 

For example, in Google Chrome, you can use the “Network” tab in the developer tools to see how long each element on your page takes to load and identify any bottlenecks.

Test using Fast 3G to simulate mobile phones and see how fast they load your website. 

Google Chrome Network tools

When testing your website’s speed, you’ll want to look for a few key things:

  • Page load times. How long does it take to load fully? If it’s taking longer than 800ms, you’ll want to identify the cause and take steps to improve the speed.
  • Size of page elements. Are there any elements on your page that are particularly large, such as images or videos? Optimizing the size of these elements can help improve page load times.
  • The number of requests. Does your website make a lot of requests to the server? Reducing the number of requests can help improve performance.
  • Use of caching. Is your website using caching effectively? Caching can reduce the number of requests and improve performance.

By looking for these key factors, you can identify issues that may slow down your website and take steps to improve its speed and performance.

Importance of Mobile Optimization

Mobile optimization is important for many reasons. Here are some key points to consider:

As mentioned earlier, more people now access the internet from their mobile devices than computers. This trend will continue, so businesses and website owners must prioritize mobile optimization to remain competitive.

A website optimized for mobile devices is easier to use and navigate, which can improve the user experience for mobile visitors. If your website is not optimized for mobile, it may be difficult to use on smaller screens or take longer to load, leading to frustration and a higher bounce rate.

You don’t want to lose customers because your website is not mobile-compatible. These even affect search engine rankings. Google and other search engines now use mobile-first indexing, prioritizing websites optimized for mobile when ranking search results. If your website is not optimized for mobile, it may rank lower in search results.

Yoho Digital Website Performance

Tips for Optimizing For Mobile Devices

If you look at the image above you can see the website is optimized for mobile. If you look at the performance, you can see that we get a score of 93. Google Analytics is adding an extra load on the website; if we removed this, we would get 100 as the score. 

Here are some tips for optimizing your website for mobile devices:

Use a responsive design 

A responsive website design scales to adjust to the size of the device it’s being viewed on, whether it’s a smartphone, tablet, or desktop computer. This can help improve the user experience for mobile visitors as it is easier for them to browse the website.

Optimize images

Make sure that your images are optimized for mobile devices. This means reducing the size of images before you upload them. 

I  use a program called PIXLR which is browser-based to reduce the size of the images before they are uploaded to the website. I do this so that they load faster on mobile devices and I use image formats like .jpg and .png that is compatible with mobile devices.

Minimize the use of pop-ups 

Pop-ups are annoying and can be difficult to see and close on mobile devices, frustrating users. If you use pop-ups, make sure they are easy to close and only display on desktop devices.

Make sure the plugin you use for the pop-up has desktop and mobile options allowing you to turn them off for mobile.

Using a mobile-friendly design makes your website easy to use and navigate on mobile devices. This means using large buttons and easy-to-read fonts and organizing content in a way that is logical on mobile devices.

By following these tips, you can ensure that your website provides a positive user experience for your mobile visitors.

Use a Lightweight Theme or Framework

A lightweight WordPress theme or framework can optimize your website and improve its performance.

Here are some benefits of using a lightweight theme or framework:

Lightweight themes like Generate Press Pro and HTML frameworks are typically smaller, so they take up less space and require fewer resources. This results in faster page loading times, resulting in a better user experience.

They have improved the performance of the HTML and CSS code which can help improve overall performance and reduce the strain on your server. Generate Press is easier to update as the small files save you space on your server.

Tips for Choosing a Lightweight WordPress Theme or Framework

Here are some tips for choosing a lightweight theme or framework:

Consider your needs and the specific features and functionality you need for your website. 

Will you be using it for business? Will you list products in a shop or gallery or have a blog?

Look for a WordPress theme or framework that offers your needed features without the extra bloat that many themes come with like Theme Forest. 

Look for reviews and ratings, and check reviews and ratings from other users to get a sense of the performance and reliability of the WordPress theme or framework. 

Test it out, download a demo and try the theme or framework on a test site or staging environment to see how it performs including testing the theme on Google PageSpeed before committing to it. 

Generate Press Is a Lightweight WordPress Theme

Generate Press is a good framework for your website because it is lightweight and fast loading, which is important for improving user experience and search engine rankings. It is also customizable, with a variety of options for design and layout. 

Additionally, it is responsive and mobile-friendly, ensuring that your website looks good and functions properly on all devices. The theme is also regularly updated, ensuring it stays updated with the latest WordPress features and security measures. 

Overall, Generate Press is reliable and user-friendly for building a professional website and their support is fantastic.

Content Delivery Network (CDN)

What a CDN is and How It Works

A Content Delivery Network (CDN) is a distributed network of servers that delivers web content to users based on their geographic location. It works by replicating a website’s blog posts, files and images on multiple servers and caching them at locations worldwide. 

When a person requests content from the website, the CDN redirects the request to the server closest to the user, ensuring that the content is delivered as quickly as possible.

I use Cloudflare and I’m happy with their service. 

Cloudflare also helps speed up customer websites by acting as a reverse proxy for web content, caching static assets and dynamic content, and optimizing the content delivery to users. 

Cloudflare also provides a range of security features, including protection against Distributed Denial of Service (DDoS) attacks, malware, and tools for optimizing website performance and monitoring traffic.

I feel safe knowing Cloudflare is looking after my website security online.

Benefits of Using a CDN

As discussed Cloudflare helps to reduce the load on a website’s servers by serving content from multiple locations, which can improve the overall performance of your visitors to your website.

With increased availability, Cloudflare can ensure that a website remains available even if one of the servers goes down, as the content will be served from another location. 

On a traditional web host, customers can’t buy from you if your website is down. With Cloudflare people from different locations can still see your website even when the server your website is hosted on is down.

This is a good feature as your website is always available for people to use. Cloudflare offers security features such as DDoS protection, which can help to protect a website from cyber threats. They provide a dashboard to see the number of bots stopped by their network. 

CloudFlare Bot Report

With greater scalability, Cloudflare allows websites to handle large amounts of traffic without experiencing performance issues, as the content is distributed across multiple servers.

Tips for Choosing a CDN

When choosing a CDN, it’s important to consider the following:

  • Pricing. Different CDN providers offer different pricing models. Choose one that fits your budget.
  • Features. Consider the features offered by different CDN providers. Look at security, performance optimization, and analytics tools for your preference.
  • Network coverage. Choose a CDN provider with a large network of servers in major locations to ensure that content is delivered quickly to users.
  • Customer support. Look for a CDN provider with reliable customer support, as you may need assistance at some point.

Choose a Faster Host

I tried to save money and used a shared host while I scaled up my business, but when I moved to Amazon AWS as my hosting provider, the performance increased on every level.

Not only did my speed increase but so did my rankings, as my content served customers more quickly, and as the page read times increased, so did my rankings. 

Over a few months, my rankings improved, and moving to a faster host was a good choice.

If you’re looking to improve the performance of your website, one option to think about is to move it to a better hosting provider.

There are different types of hosting available, each with its benefits and drawbacks.

Shared hosting is the most basic and affordable type, where multiple websites share a single server. This is fine for a hobby site or small business.

All the websites on the shared hosting share the server’s resources, such as CPU and memory.

Shared hosting is suitable for small websites with low traffic, but it may not be sufficient for larger websites or those with high traffic as the hosting provider throttles a website when lots of traffic comes to it so as not to overload the server.  

Professional Hosting

Other types of professional hosting include:

Virtual Private Server (VPS) Hosting

In this type of hosting, a single physical server is divided into multiple virtual servers, each with its own resources. VPS hosting is more expensive than shared hosting but offers more resources and flexibility.

Dedicated Hosting 

This is where a  website is hosted on its physical server, meaning it has access to all the server resources. This is the most expensive type of hosting, but it offers the highest level of performance and control.

Cloud Hosting

This is where a website is hosted on a network of servers connected through the cloud. This allows for greater scalability, as the website can access additional resources. 

Importance of Hosting for Website Performance

A good host company will have fast servers, reliable uptime, and sufficient resources to handle the traffic and cope with the demands of a website.

They will have fantastic support that is easy to reach and talk to and be able to help you when you need it.

Amazon provides fast hosting through its Amazon Web Services (AWS) platform, which offers various hosting options including shared hosting, VPS hosting, and dedicated hosting. 

Yoho Digital is hosted on Amazon, which benefits from the fast servers and reliable uptime provided by AWS.

Tips for Choosing a Good Host

When choosing a host, it’s important to consider the following:

Choose a host with fast servers and a proven track record of uptime. 

You can see their uptime reports on the status page on their website. If they have bad uptime, I would not even consider them.

Consider the number of resources, such as CPU, memory, and storage, that are available with different hosting plans.

Look at the Terms and Conditions to see if they provide backups and how often they are taken.

If you have many visitors, you will need a dedicated server or cloud hosting. 

Look for a host with a pricing model that fits your budget.

Choose a host with reliable customer support. Can you reach them via phone, email or via chat?

You may need assistance with configuration or troubleshooting at some point in the future. If you expect your website to grow in the future, choose a host that offers scalable hosting solutions to upgrade seamlessly.

Read reviews of the hosting company. 

Check out what other customers have to say about them and their support. Look on TrustPilot for more independent and in-depth reviews.

Optimizing Images

You can optimize the size of images on your website for many reasons:

  • Improved performance: Large images can significantly increase the load time of a webpage.
  • Reduced bandwidth usage: Optimizing image size can also help to reduce the amount of bandwidth used by your website, which can lower monthly hosting costs.
  • Enhanced mobile experience: Large images can be especially slow to load on mobile devices; optimizing the size of images can ensure that your website loads quickly on mobile devices.

To Optimize the Size of Images on Your Website

You can follow these tips:

  • Use appropriate file types. Choose file types that are suitable for the image you are using. For example, use JPEG for photographs and PNG for graphics with transparent backgrounds.
  • Compress images. Use image compression tools to reduce the file size of images without sacrificing quality.
  • Resize images. Use image editing tools to resize images to the appropriate dimensions for your website.
  • Use lazy loading. Implement lazy loading on your website, which only loads images as they enter the viewport and become visible to the user.

Four good plugins are available for optimizing image size, including:

  1. Adobe Photoshop. This professional image editing tool allows you to resize, compress, and optimize images.
  2. TinyPNG. This online tool compresses and optimizes PNG and JPEG images.
  3. This online tool is paid for and allows you to compress and optimize images in various formats.
  4. ImageOptim: This is a desktop tool for Mac and Windows that allows you to optimize images by compressing them and removing unnecessary metadata.

Reduce the number of plugins

Plugins are add-ons that can be installed on a website to add functionality and features. While they can be useful, having too many plugins can slow down a website. Every time a page on a website loads, all the plugins on that page also load, which can increase the page’s load time.

I only use three plugins on my website:

  • Generate Blocks
  • GP Premium
  • Yoast Pro

I removed all the rest as they slowed down my website. 

Removing plugins can provide the following benefits:

  • Improved performance: Fewer plugins mean fewer resources to load the page, which can improve the website’s overall performance.
  • Enhanced security: Plugins can be vulnerable to security threats, such as malware and hacking. Reducing the number of plugins can help to reduce the risk of such threats.
  • Easier maintenance: Fewer plugins mean fewer maintenance and updates to worry about, which can save time and effort.

Tips for reducing the number of plugins

To reduce the number of plugins on your website, you can follow these tips:

  • Audit your plugins. Review the plugins you have installed and consider whether you need them all. 
  • Remove any unnecessary or redundant plugins.
  • Use lightweight plugins. Choosing lightweight and efficient plugins rather than resource-intensive ones helps keep your website fast and easy to load. 

The Best Plugins to Use

Here are the best plugins to use for a website:

  • Jetpack: Jetpack offers a range of features, including performance optimization, security, and backup.
  • Yoast SEO:  Yoast SEO helps with search engine optimization by helping you to optimize content.
  • Gravity Forms: Gravity Forms allows you to create contact and survey forms.
  • WP Smush: WP Smush optimizes images to improve performance.
  • W3 Total Cache: W3 Total Cache helps improves performance by caching pages and posts and optimizing content delivery to users.

Minimize JavaScript and CSS files

Minimizing JavaScript and CSS files refers to reducing the size of these files by removing unnecessary characters and whitespace and optimizing the code. This can help improve a website’s performance by reducing the load time of pages and the amount of bandwidth used.

Benefits of Minimizing JavaScript and CSS Files

Important reasons to minimize JavaScript and CSS files:

  • Improved performance. Minimized files are smaller, so they load faster and use less bandwidth. This can improve the overall performance of a website.
  • Enhanced mobile experience. Minimized files are especially beneficial for mobile devices, as they use fewer data and load faster on slow connections.
  • Better search engine rankings. Search engines may consider a website’s speed when ranking it, so minimizing files can help improve search engine rankings.

Use Website Caching

What is website caching and how does it work?

Website caching refers to storing static resources, such as HTML, CSS, and JavaScript files, in a cache so that a browser can quickly retrieve them when a user accesses a website. This can improve a website’s performance by reducing the load time of pages and the amount of data that needs to be transferred between the server and the browser.

Types of Cache

  • Browser caching: This type of caching stores static resources in the user’s browser cache to retrieve them when the user accesses the website again quickly.
  • Server caching: This type of caching stores static resources on the server, so they can be quickly retrieved when a user accesses the website.
  • CDN caching: A content delivery network (CDN) can also act as a cache, storing static resources on servers worldwide and delivering them to users based on their geographic location.

To understand how website caching works, consider the following example:

A user accesses a website for the first time. The server sends the HTML, CSS, and JavaScript files to the user’s browser. The user’s browser stores these static resources in the cache.

The next time the user accesses the website, the browser retrieves the static resources from the cache, rather than requesting them from the server again.

Benefits of Using Website Caching

There are several benefits, including:

  • Improved performance: Caching static resources can reduce page load time and improve a website’s overall performance.
  • Reduced server load: Caching static resources can reduce the load on the server, as the server doesn’t need to generate and serve these resources for every request.
  • Enhanced user experience: Caching static resources can provide a better user experience, as pages load faster and use less data on mobile devices.

Tips for Implementing Website Caching

To implement website caching, you can follow these tips:

  1. Enable browser caching: Set cache expiration headers for static resources in your server configuration or .htaccess file so the browser knows how long to keep the resources in the cache.

To set cache expiration headers for static resources in your server configuration or .htaccess file, you will need access to your server and the ability to modify these files.

Cache Expiration Headers

Here’s the general process for setting cache expiration headers:

Locate your server configuration file or .htaccess file: The location of these files will depend on your server setup and hosting environment.

For example, on an Apache server, the .htaccess file is usually located in the root directory of your website.

Edit the file: Depending on your server setup, you may need to use a text editor or a specific configuration tool to edit the file. Make sure to back up the file before making any changes.

It is recommended to reach out to a web developer or hosting company for assistance with this code, as it may have changed since its publication. Please note that we cannot assume responsibility for the accuracy or functionality of the code.

Add the “Expires” directive: To set cache expiration headers for static resources, you will need to use the “Expires” directive in your server configuration or .htaccess file. The syntax for the “Expires” directive is as follows:

ExpiresByType <MIME type> "<duration>"

Where <MIME type> is the type of resource (such as “image/jpeg” for JPEG images) and “<duration>” is the length of time the resource should be cached (such as “access plus 1 month” to cache the resource for one month).

For example, to set a cache expiration time of one month for JPEG images, you could use the following code:

ExpiresByType image/jpeg "access plus 1 month"

Save the changes: Once you have added the “Expires” directive to your server configuration or .htaccess file, save the changes and upload the file back to the server.

Test the Changes

Test the changes: After making changes to your server configuration or .htaccess file, it’s a good idea to test your site to ensure the changes have the desired effect. 

Use tools like Google PageSpeed Insights or Pingdom as mentioned above to test your site’s performance and see if the cache expiration headers are working correctly.

It’s important to note that cache expiration headers are only one aspect of caching.

Other methods and techniques we have discussed above and still discuss below can improve a website’s performance.

  1. Use server caching: Enable server caching on your server, which stores static resources in the server’s cache to reduce the load on the server.
  2. Use a CDN: Use a CDN to cache static resources on servers worldwide, which can improve the performance of your website for users around the globe.
  3. Use caching plugins: There are several caching plugins available for popular content management systems (CMS) such as WordPress, which can help to automate the process of caching static resources.

Caching Plugins

There are many caching plugins available for WordPress that can help improve the performance of your website by reducing the load time of pages and the strain on your server.

Here are a few popular options:

  • W3 Total Cache: This plugin offers a variety of caching options, including page caching, object caching, and browser caching. It also has features for optimizing CSS, JavaScript, and HTML code.
  • WP Super Cache:  WP Super Cache generates static HTML files from your dynamic WordPress site, which are then served to users instead of processing heavier PHP scripts. It also has options for cache preloading and CDN integration.
  • WP Fastest Cache: WP Fastest Cache creates static HTML files and stores them on your server, reducing your server load and improving your site’s speed. It also has options for minifying HTML and CSS files.
  • Cache Enabler: Cache Enabler is a plugin supplied by KEYCDN. It creates static HTML files and stores them on your server, and it also has a built-in minification tool for optimizing CSS and JavaScript files.
  • Cloudflare: This plugin integrates the Cloudflare CDN and security platform with your WordPress site, which can improve performance and protect against online threats.

It’s important to note that caching plugins can have different levels of complexity and may require some configuration to work effectively.

It’s also a good idea to test your site’s performance before and after installing a caching plugin to see if it has the desired effect.

Implement GZIP Compression

What is Gzip Compression and How Does it Work?

Gzip is a file compression algorithm commonly used to reduce the size of a website’s HTML, CSS, and JavaScript files.

When users visit a website, their browser sends a request to the server for the necessary files.

If these files are large, they can take longer to transfer, leading to slower page load times.

Gzip compression compresses the files on the server before they are sent to the browser, reducing the amount of data that needs to be transferred.

When a user’s browser receives the compressed files, it automatically decompresses them and renders the page normal.

Tips for Implementing Gzip Compression

To implement Gzip compression on your website, you must ensure your server is configured to support it.

Here are some tips for implementing Gzip compression:

Check if your server supports Gzip. Many servers, including Apache and Nginx, have built-in support for Gzip compression. 

You can check if your server supports Gzip by using a tool like Check GZIP Compression or by checking the documentation for your server.

Check Gzip Compression

Enable Gzip Compression

Enable Gzip compression: If your server supports Gzip, you can enable it by adding the appropriate configuration to your server file or .htaccess file. 

The specific instructions for enabling Gzip will depend on your specific server setup.

To enable Gzip compression, you must ensure your server is configured to support it and speak to your web host if unsure.  

Here’s the general process for enabling Gzip compression:

Edit your server configuration file or .htaccess file:

Depending on your server setup, you may need to use a text editor or a specific configuration tool to edit the file.

Make sure to back up the file before making any changes.

Add the appropriate configuration to enable Gzip: The specific instructions for enabling Gzip will depend on your server setup. 

It is recommended to reach out to a web developer or hosting company for assistance with this code, as it may have changed since its publication. Please note that we cannot assume responsibility for the accuracy or functionality of the code.

For example, on an Apache server, you can enable Gzip by adding the following code to your .htaccess file:

<IfModule mod_deflate.c>

  # Compress HTML, CSS, JavaScript, Text, XML and fonts

  AddOutputFilterByType DEFLATE application/javascript

  AddOutputFilterByType DEFLATE application/rss+xml

  AddOutputFilterByType DEFLATE application/

  AddOutputFilterByType DEFLATE application/x-font

  AddOutputFilterByType DEFLATE application/x-font-opentype

  AddOutputFilterByType DEFLATE application/x-font-otf

  AddOutputFilterByType DEFLATE application/x-font-truetype

  AddOutputFilterByType DEFLATE application/x-font-ttf

  AddOutputFilterByType DEFLATE application/x-javascript

  AddOutputFilterByType DEFLATE application/xhtml+xml

  AddOutputFilterByType DEFLATE application/xml

  AddOutputFilterByType DEFLATE font/opentype

  AddOutputFilterByType DEFLATE font/otf

  AddOutputFilterByType DEFLATE font/ttf

  AddOutputFilterByType DEFLATE image/svg+xml

  AddOutputFilterByType DEFLATE image/x-icon

  AddOutputFilterByType DEFLATE text/css

  AddOutputFilterByType DEFLATE text/html

  AddOutputFilterByType DEFLATE text/javascript

  AddOutputFilterByType DEFLATE text/plain

  AddOutputFilterByType DEFLATE text/xml


Save the changes:

Once you have added the appropriate configuration to your server, save the changes. Make sure you keep the backup somewhere safe in case you need it.

Test using tools like Google PageSpeed Insights or Pingdom to test your website’s performance and see if Gzip compression is being applied.

Does your website load faster?

Database Optimization in CMS

Importance of Database Optimization

Database optimization is an important aspect of maintaining the performance of a CMS (Content Management System) such as WordPress.

A CMS stores all of its data, including content, users, and settings, in a database, which can become cluttered and inefficient over time as the CMS is used.

Optimizing the database can help improve the performance of the CMS by reducing the time it takes to retrieve and process data and the server’s load.

Database Optimization Tips

Here are some tips for optimizing databases in a CMS:

  • Clean up unused data. Over time, a CMS database can accumulate many unused data, such as old drafts, trashed posts, and spam comments. Removing this unused data can help reduce the database’s size and improve its performance.
  • Optimize tables. CMS databases are made up of tables, which can become fragmented over time. Optimizing tables can help improve the database’s performance by rearranging the data more efficiently.
  • Use an optimization plugin. Many CMSs, including WordPress, have plugins to help with database optimization. One of these plugins, WPOptimize can automate many tasks in optimizing a database, such as cleaning up unused data and optimizing tables.
  • Back up the database. Before making any changes, it’s important to back it up in case anything goes wrong. This will allow you to restore the database to its previous state if needed.
  • Monitor the performance of the database. Regularly monitoring the database’s performance can help you identify any issues or areas for improvement. 

In summary, database optimization is an important aspect of maintaining the performance of a CMS.

By regularly cleaning up unused data, optimizing tables, and using optimization tools, you can improve the efficiency of your database and keep your CMS running smoothly.

Reduce the Use of Web Fonts

Web fonts are fonts that are specifically designed for use on the web and are used to display text on a website in a specific style.

Web fonts can add visual interest and personality to a website, an important aspect of web design.

However, using too many web fonts can hurt a website’s performance.

The user’s browser must download each web font before it can be displayed on the page, which can increase the load time of the page and the amount of data that needs to be transferred.

This causes a lot of frustration for the end user waiting for the page to load.

The Benefits of Reducing Web Fonts

Here are some benefits of reducing web fonts:

  • Improved performance. By using fewer web fonts, you can reduce the load time of pages and the strain on the server, leading to a better user experience.
  • Reduced data usage. Using fewer web fonts can also reduce the amount of data that needs to be transferred, which can be especially beneficial for mobile users with limited data plans or slow internet connections.

Here are some tips for reducing the use of web fonts:

  • Use system fonts. Instead of using web fonts, you can use system fonts already installed on the user’s device. These fonts will load faster and use less data.
  • Use a smaller number of web fonts. If you need web fonts, try limiting the number you use. Choose a small number of high-quality fonts that will work well for your design and stick with those.
  • Optimize web font files: If you use web fonts, you can optimize the font files using this guide.

In summary, web fonts are an important aspect of web design, but it’s important to use them wisely to avoid negatively impacting a website’s performance.

By reducing web fonts, you can improve your site’s performance and create a better experience for the end user.

Detect 404 Errors

A 404 error is an HTTP status code that is returned when a user attempts to access a web page that does not exist or cannot be found on the server.

This can happen if the page has been moved or deleted or the user typed in an incorrect URL.

As a website adds more content and grows, you will get more 404 errors. 

Importance of Detecting 404 Errors

It’s important to find and fix 404 errors because they can hurt a website’s user experience and SEO (Search Engine Optimization). 

If a user encounters a 404 error while trying to access a page, they may become frustrated and leave the site, and search engines may have difficulty indexing the website if there are too many 404 errors.

Google Search console lists all the 404 errors your site has.

You can use this list to fix all the 404 eros on your website.

Here are some ways to detect 404 errors:

Use a plugin called Redirection that shows you all the 301 redirects and keeps track of 404 errors. 

You can also use Google Search Console to find all 404 errors in the Indexing section after you log in.

Click on Full Report and then look at the section that says, Why pages aren’t indexed.

You will see a heading for Not found (404). You can click here to see all your 404 Errors for your website. By clicking there you will see all your 404 Errors. 

Google Search Console 404 Errors

It’s important to regularly detect and fix 404 errors to improve the user experience and website SEO. 

Reduce Redirects

You can define a Website redirect as the following:

When you either move to a new domain or retire an old blog post and point the old domain or blog post to the new source.

They are used to send a user or search engine to a different URL than the one they initially requested.

There are several different types of redirects, including 301 redirects, 302 redirects, and meta refresh redirects.

301 Redirects

301 redirects are used to redirect one URL to another permanently.

This is often used when a website has changed its URL structure or when an old website has been replaced with a new one.

302 Redirects

302 redirects are used to redirect one URL to another temporarily. 

This is often used when a website is undergoing maintenance or when the content of a page has been temporarily moved to a different URL.

Once you have identified all your 404 errors you can then use the 301 redirect to redirect them permanently.

This will stop the error from being reported in Google.

Some plugins and tools can help you manage and optimize redirects on your website.

They include the Redirection plugin for WordPress and the Screaming Frog SEO Spider tool.

Use Prefetching Techniques

What is Prefetching and How Does it Work?

Prefetching is a technique used to speed up the loading of websites and web pages.

It involves predicting which resources (such as images, stylesheets, and JavaScript files) the user will likely need and loading them in advance. 

Significantly reduce the time it takes for a page to load fully by eliminating the need for the browser to wait for each resource to be requested and downloaded before rendering the page.

Different types of prefetching techniques include DNS prefetching, preloading, and prefetching.

DNS Prefetching

DNS prefetching involves resolving the domain names of resources ahead of time so that the browser can quickly access them when needed. This can be especially useful when a website has many external resources hosted on different domains.

DNS Preloading

Preloading involves adding a link to a resource in the HTML of a page with the attribute “rel=preload”. This tells the browser to start loading the resource as soon as possible, even if it is not immediately needed.

prefetching or preloading files


Prefetching links involves adding a link to a page or resource in the HTML of a page, with the attribute 


This tells the browser to start loading the resource as soon as possible, but only if the user is likely to need it.

This can be useful for pages with long lists of links where the user is likely to click on one of them.

Using a modern WordPress theme like Generate Press has this built-in and fully uses the benefits of prefetching techniques, including faster page loading times, improved user experience, and reduced server load.

It is important to note that prefetching can increase the bandwidth usage of a website and may not always be necessary or beneficial.

Look at everything being prefetched, and list what is and what is not needed.

Test a website’s performance before and after implementing prefetching techniques.

Performance Monitoring

Importance of Monitoring Website Performance

Performance monitoring is the process of monitoring and analyzing a website or web application’s performance.

It involves collecting data on various metrics such as page load times, server response times, and the number of requests made to the server.

Performance monitoring is important for many reasons:

  • Improved user experience. Slow loading times can frustrate users, leading to higher bounce and lower conversion rates. Monitoring performance allows you to identify and fix issues causing slow loading times.
  • Improved search engine rankings. Search engines like Google use page load times as a ranking factor. By monitoring and improving performance, you can improve your search engine rankings.
  • Cost savings. Poor performance can lead to increased loss of business; Identify and fix issues causing performance issues, as with each delay in page loading more business is lost. 

Here are some tips for monitoring website performance:

  • Set benchmarks: Establish baseline performance metrics for your website, such as page load and server response times. This will allow you to track changes in performance over time.
  • Monitor regularly: Performance can change over time, so it is important to identify and fix issues as they arise regularly.
  • Analyze trends: Look for patterns and trends in the performance data, as this can help identify the root cause of issues.

Tools for monitoring website performance

Some tools for monitoring website performance include:

  • Google Analytics provides insights into traffic, user behavior, and performance metrics such as page load and server response times.
  • WebPageTest is a free tool that allows you to test a website’s performance from different locations worldwide.
  • New Relic is a paid tool that provides detailed performance metrics and alerts for web applications.
  • Pingdom is a paid tool that monitors website performance and alerts when performance issues arise.


In conclusion, optimizing a website for performance is crucial for any online business’s success.

You can use techniques such as prefetching and performance monitoring that can help improve the user experience.

If you are unsure how to optimize your business website, you can reach out to us and we can help you optimize your website to load fast leading to a better user experience and an increase in sales.

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.