SEO and Link Building For Estate Agents


Are you an estate agent in the UK looking to increase your business and find new clients? If so, you know that effective marketing is crucial to your success. As an estate agent, you play an essential role in the UK property market, helping landlords find tenants and vice versa. But with so much competition, how do you ensure your business stands out and attracts the right clients? 

This blog post will discuss the importance of marketing for estate agents and provide tips on marketing your business effectively. Keep reading to learn more!

The Importance of Marketing For Estate Agents

Finding new clients is essential to growing your business and increasing your profits. But with so many other agents competing for the same clients, how do you ensure that your business stands out? The answer is marketing.

Marketing is the lifeblood of any business. After all, it helps you reach potential clients and showcase your expertise and services. Effective marketing can attract new clients and establish your brand as a trusted and reputable choice in the property market.

Many different channels are available for marketing your estate agency, including traditional methods like print advertising and word-of-mouth referrals. 

However, digital marketing has become increasingly important for reaching potential clients in today’s digital age. 

Social media platforms like Facebook and Instagram are popular channels for estate agents to market their businesses. These platforms allow you to showcase your listings and connect with potential clients.

Lead Generation

In the UK Avocado Property has used Instagram as a marketing tool for their business. They provide a snippet of a new house coming onto the property market on their Instagram account with a preview to get people’s attention in the local area. 

They then showcase the house with a virtual tour before the viewing day inviting people to the viewing. 

This drives traffic from the local area interested in the viewing, providing a quick sale for the homeowners.

After the sale is completed, they feature the sale completion in their Instagram story, which gains further interest.

But implementing a marketing strategy can come at a cost. It’s important to consider the potential cost-benefit of implementing a marketing strategy. 

While there may be upfront costs associated with advertising and other marketing efforts, the potential increase in business and profits can make it worthwhile in the long run.

When it comes to digital marketing that works for estate agents, research has shown that a combination of social media and search engine optimization (SEO) can be particularly effective. 

A recent study found that estate agents who used social media and SEO had a higher rate of website traffic and inquiries compared to those who only used one or the other.

The table below shows the results of the study:

Digital marketing strategyWebsite trafficEnquiries
Social media onlyModerateLow
SEO onlyHighModerate
Social media and SEOHighHigh

As the table shows, using both social media and SEO can be a powerful combination for generating website traffic and inquiries for estate agents. You can increase your online presence and reach potential clients by implementing a well-rounded digital marketing strategy.

The Role of Link Building in Digital Marketing for Estate Agents

Link building is a digital marketing tactic that builds a network of backlinks from other websites to your own.

These backlinks act as a “vote of confidence” for your website, telling search engines that your website is trustworthy and relevant.

As a result, having a strong network of backlinks can improve your search engine rankings and make it easier for potential clients to find your website.

Any website can benefit from relevant backlinks. 

For estate agents, link building can be a particularly effective digital marketing tactic. By building links from local businesses and organizations, estate agents can improve their search engine rankings for keywords related to their location.

This can be especially useful for attracting clients in a specific area, as it helps establish their community presence.

In addition to improving search engine rankings, link building can also help to increase traffic to an estate agent’s website.

By building links from high-quality, relevant websites, estate agents can drive more traffic to their websites from people who are already interested in their services.

This can lead to more leads and ultimately, more sales.


If you’re an estate agent looking to grow your business, consider working with Yoho Digital. We can help you improve your online presence, drive more traffic to your website, and ultimately generate more leads and sales. Contact us today to learn more about how we can help your business succeed.

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.