Tips for Boosting Your Website’s Speed and Improving Page Loading Times

Are you tired of losing potential customers and search engine rankings because of a slow website? If so, you’re not alone. Did you know that a 1-second delay in website speed can hurt conversions? Website speed is crucial to your search engine optimization (SEO) and conversions. 

In today’s fast-paced digital world, users expect a website to load quickly and will often leave if it takes too long. 

This is where the importance of website speed comes into play. 

In this blog post, we’ll discuss why speed matters for SEO and conversions and the elements that contribute to page loading speed. 

We’ll also provide tips for improving website speed and ensuring your site performs at its best.

The Impact of Website Speed on SEO

One of the main reasons website loading speed is important is because it can impact your search engine rankings. Search engines like Google consider page loading time a ranking factor, meaning that a faster website is more likely to rank higher in search results. 

A slow website can negatively impact the user experience, which search engines strive to avoid. Google uses Core Web Vitals to measure website speed. Let’s look into this more. 

Google’s Core Web Vitals

Google’s Core Web Vitals are a set of performance metrics that measure your website’s quality of user experience. 

These metrics focus on three key areas: loading speed, interactivity, and visual stability. Google considers these metrics to be important indicators of a website’s overall performance and user experience.

The Core Web Vitals include three metrics:

  • Largest Contentful Paint (LCP): Which measures the time it takes for the main content of a page to load and become visible to the user.
  • First Input Delay (FID): It measures the time it takes for a page to become interactive, meaning that users can interact with elements such as buttons or forms.
  • Cumulative Layout Shift (CLS): Measures the stability of a page or how much its layout shifts while it is loading.

Google has set benchmarks for each of these metrics, and websites that meet or exceed these benchmarks are considered to provide a good user experience. 

Google has stated that these metrics are ranking factors in search results, so website owners must pay attention to their Core Web Vitals and ensure their website performs well. 

Tools and resources are available to help website owners measure and improve their Core Web Vitals, such as Google’s PageSpeed Insights and Lighthouse. Website owners can improve their performance and user experience by using these tools and focusing on key metrics.

In the next paragraph, we’ll explore in more detail how a slow website can hurt your search engine rankings and provide examples and data to support this.

Slow Loading Page = Poor Results: How Website Speed Impacts SEO and Conversions

Google wants to provide the best possible results for its users, so it looks at various ranking factors to determine the quality and relevance of a website. 

One of these ranking factors is website speed, as a slow website can negatively impact the user experience.

Examples of How a Slow Loading Page Can Hurt Your Rankings

  1. Bounce rate: If a website takes too long to load, users are more likely to “bounce” or leave the site before it finishes loading. A high bounce rate can signal to search engines that the website is not providing a good user experience.
  1. Conversion rate: A slow website can also lead to decreased conversions, such as abandoned shopping carts or visitors leaving the site before completing a form or purchase. This does negatively impact the overall performance of a website and its rankings.
  1. User behaviour: Search engines also track user behaviour, including how long users spend on a website and how many pages they visit. A slow website can lead to users spending less time on the site leading to lower rankings.
  1. Decreased traffic: A slow website can lead to fewer visitors, as users are more likely to leave the site before it finishes loading. This can result in a decrease in traffic and a lower ranking in search results.
  1. Poor user experience: A difficult-to-navigate site can impact your rankings. Search engines aim to provide the best possible results for their users, so a website that is hard to navigate can negatively impact the user experience. 

Ranking Studies with Slow Loading Times

Here are some studies and data that support the negative impact of a slow website on search engine rankings:

  • A study by Akamai found that a 1-milli-second delay in page load time can result in a 7% reduction in conversions 
  • A study by Google found that 53% of mobile users will leave a website if it takes longer than 3 seconds to load 
  • A study by Kissmetrics found that a 1-second delay in page load time can result in an 11% reduction in page views 

These studies show the significant impact that website speed has on search engine rankings.

Optimizing these elements can help improve website speed and enhance the user experience. 

In the next section, we’ll provide tips for improving website speed and ensuring your site performs at its best.

Improving Website Speed

Here are some tips for improving website speed:

  1. Optimise images: Properly optimizing images for the web can significantly improve website speed. This can be done through techniques such as resizing and compressing images. Some tools and plugins can help with image optimization, such as Imagify and
  1. Use a CDN: A CDN is a network of servers located in different locations worldwide that deliver content to users based on their geographic location. Using a CDN can improve website speed by distributing content to servers closer to the user, reducing the distance the data needs to travel. Cloudflare is a popular CDN service that can help improve website speed.
  1. Use a lightweight theme: A lightweight theme can improve website speed by using fewer resources and loading faster. GeneratePress is a popular lightweight theme that is optimized for speed and performance.
  1. Enable caching: Caching involves storing frequently accessed data in memory, which can improve website speed by reducing the need to retrieve data from a slower source such as a hard drive or database. Caching plugins are available for WordPress, such as W3 Total Cache and WP Fastest Cache.
  1. Minimise the use of plugins: While plugins can add useful functionality to a website, they can also slow it down. Each plugin loads every time a new page loads, increasing the load on the server. It’s important to minimize the use of plugins and only use those that are necessary.

Here are the resources that can help with website speed optimization, such as GTmetrix, Pingdom, and Google’s PageSpeed Insights. These tools can provide valuable insights too.

How Improved Website Speed Performance Improved Conversions

By following these tips and using the right tools and resources, you can optimize your website for speed and improve the overall customer experience for your website. This can lead to better search engine rankings, and increased conversions.

These companies have reported increased SEO and conversions due to improving their website speed. By Increasing your website speed, you increase conversions.

Amazon: Amazon found that a 100-millisecond delay in page load time resulted in a 1% decrease in sales By optimizing its website speed, Amazon was able to increase sales and conversions.

Walmart: Walmart found that a 1-second delay in page load time resulted in a 2% decrease in conversions By improving its website speed, Walmart was able to increase conversions and overall performance.

BBC: The BBC found that a 0.1-second improvement in page load time resulted in a 10% increase in traffic. By optimizing its website speed, the BBC increased its traffic and improved its search engine rankings.


Website speed or Page Loading Time is crucial to SEO and conversions. A slow website can lead to lower search engine rankings, decreased traffic, and fewer conversions. By optimizing you can improve the overall performance of your website and enhance the user experience. 

If you’re looking for a company to help with your website speed optimization and other SEO and link building needs, consider contacting Yoho Digital. Our team of experts can help you optimize your website speed and improve your search engine rankings and conversions. Don’t let a slow website hold you back — contact Yoho Digital today and take the first step towards improving your online presence.

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.