Why I Started Yoho Digital

I started Yoho Digital to help businesses make more money. I have been involved in businesses most of my life and enjoy building them up and selling them. The last business I sold was a web hosting company I built for 6 years, which I sold to a competitor.

After building and selling different businesses through the years, I learned businesses need one thing to thrive and be profitable — marketing. In today’s fast-paced and digital world, this involves search engine optimization (SEO) and link building. 

Through the years, I have developed a robust and effective system of acquiring links on high-profile websites that earned us a lot of traffic. I also learned effective ways to create landing pages that convert. I also considered the website speed and how it can help achieve my online objectives. 

Landing Page

At the time the landing page converted 4.6% of traffic that landed on it. It wasn’t cold traffic; they were from guest posts we had put on relevant websites, so you could say it was warm traffic. 

The way we did the link building was different from other companies. That is we didn’t believe in building hundreds of links but only building links from relevant sites with a high domain rating and page rating. 

This meant the web pages on which we placed our links were getting traffic from other sources. 

We found this was the best traffic and converted much better from links placed on general websites. 

This is the same tactic we use today. We don’t build general links as a normal company would. We target the websites we know will move the needle in your rankings. 

Recently, I was talking to a friend and he was telling me his brick-and-mortar business was not making as much money as he thought it could. He was down as he tried everything he could to get customers into his business. 

Mobile Friendly Pages

As I spoke to him, I looked at his website, which was not mobile-friendly. 

It was hosted on a cheap web host and took a long time to load. 

I told him I would help him by redesigning the website to make it mobile-friendly. I explained everything I could do and offered my help. 

He looked at me and said he would be grateful for any help I could provide. I explained what we would do and how we would do it. 

The team and I got to work and in a few days produced a new website with a good call to action. We showed him the new website and he loved it. 

We then moved the website to Amazon AWS  as I host everything there as it’s the fastest available server. They are slightly more expensive but you pay for quality and uptime. 

Once the website was moved, we redirected the domain name and waited for the DNS (Domain Name System) to propagate. 

Once the DNS had finished propagating, we published blog posts about the services he provided and showcased his catalogs. 

We watched the analytics as Google crawled the website and after weeks we started seeing the posts being indexed and rankings starting to appear. 

Happy to be Working with an SEO Expert and Professional Link Builder

He called me to ask if we could continue the work as he was happy with what we were doing as customers complimented him on his new website. 

We agreed and went to work with link building. Over 6 months, we built links to his site’s blog posts and home page. 

He slowly started to rank in his area and eventually he was ranking for hundreds of keywords for his products and services. 

When we last had coffee, we were sitting there enjoying each other’s company and he said, ” Why don’t you help more businesses succeed? I looked at him and I could see he was serious and I told him I would think about it. 

I thought about it for a few days and he was right. 

I had the same experience in business most people have when trying to start a business, juggle everything, and do everything yourself. It is hard work and when you struggle to complete everything on time, you become frustrated.  

But once I built my team around me and trained them on SEO and link building, they made a massive difference in my business.

I kept some of them when I sold my business as we worked so well together. The remaining members of my team and I worked on an affiliate site for the next two years. 

What Yoho Digital Can Do for You?

We had a meeting a few weeks ago and I told them we would be moving into link building. I decided to use the name Yoho Digital as it described our work ethic well. We spoke about how we could do it differently.

We decided in that meeting that we would work with businesses that wanted to succeed, in other words, those who wanted to be a step ahead of the pack and become more profitable. 

We would work with them as if we were part of the business and do everything in our power to provide a service that increases their revenue and ensures they are ahead of the pack. 

And that is what we have done. 

Recently we completed a project for a customer in Ireland. We did the same for him as we did for my friend’s brick-and-mortar business and he saw his cash flow increase by 50% over three months.

This project proved our system worked well so we documented everything, created procedures for new staff to follow and set out to hire new people to join us. 

We can help you too. 

If you are a business looking to increase your revenue or cash flow, talk to us. We have experience in this and can help you reach your goals. If you want to take your business to the next level, email me, and I will schedule a zoom session with you. We will discuss your business objectives and how we can help you achieve them. 

Give Yoho Digital a call today. We look forward to helping you!

About the author

Gareth worked on competitive projects including keyword research, website audits, and content planning to increase search position on domains in Google. See our entire Link building process here.