An Insight Into Our Link Building Process
Link building is the process of building links to your website or blog to gain traffic. The more relevant the link is, the higher the traffic value. For example, if you have a blog about Content Marketing and you gain a link from another content marketing website, which is a business in the same niche as you. The traffic will lead to higher converting traffic on your blog as the traffic is from a relevant source.
Yoho Digital comprises a specialist team that builds a lot of links for our customers. We use technology and processes that speed up our workflow. For link building we use a manual outreach process as we have found this delivers the best conversion rate.
We like to give our customers our full attention and therefore we limit the customers that we work with at any time. This ensures we can deliver the best service to each of the clients we work with.
The first thing we do in any campaign is create an email account on your domain that we can use, or we will create a Gmail account that we can use for our campaign. The benefits of doing this is it is much easier to acquire links if the email matches the owner’s name and surname.
We use Google Analytics to track where your visitors are coming from and what pages they are visiting. Therefore we need to add your website to our GA account to be able to track the metrics and the progress of our campaigns.
We will ask for access to the search console account that we can use to see the kind of traffic and conversions you are getting. We will also use it to see what position your keywords are at before we start the campaign. This means you can easily track how the campaign is going and enable us to see the page that gets the most traffic. The information is crucial so we can assess if we are on the right path or if we need to make small tweaks or changes to our strategy.
We use Ahrefs and ask that customers upload the Ahrefs verification files so that they can analyse and see which links are going to be of high value. We also use Ahrefs to track incoming links and your competitors. We also use Ahrefs to scan your site to check for any problems while doing the web audit.
With all three of the tools above, we can identify the popular keywords and pages that generate the most traffic and we can analyse your competitors to see what they are doing. We can then build a plan to outrank your competitors with our link building.
We provide a website audit for clients websites to make sure we have a solid base to work from. We scan the site with Ahrefs, and other tools that look at technical and fundamental errors on the website.
An example of this is during a recent website audit, the audit results found a double slash in the web address. When we investigated it, we found it to be an installed plugin that had an extra slash in the CSS File. We contacted the plugin developer and reported the error. A few weeks later, an update was released and the problem was resolved.
Another customer was a local business. During the audit we found out that she was not targeting the area where the business operated. We provided suggestions and fixes for the website to help with her local SEO. This resulted in more traffic from the local area.
A customer was not ranking for a particular page on her domain and during the website audit, we found that the links were from low content pages. We targeted this page with extra link building and added relevant anchor text and links. From there, the page and keywords started moving northwards.
During the audit we look at over two hundred points to make sure your website is secure, fast and optimised for search. We provide the report and fixes for you to make changes, or we can do it for you. This is a paid for feature that we offer to all customers.
We will analyse your content, we will look to see if you are actively creating content, how many shares each piece of content gets, and if you have an email list and social following that we can use to showcase your content.
If you do not have content, we can help you by providing content to help refresh your website or blog. We can add updated content pieces that target the keywords you want to rank for. We will create content that we can use for displaying while building links. We have content creators that we use for all campaigns. This is an extra expense.
We recommend customers have a budget for content creation for their own blogs and for link building.
While the web audit team is conducting the audit, the link building team will be finding suitable targets for the keywords that have been identified.
For instance, if you are a company providing “Local SEO”, we would search for the term
“Local SEO inurl:resources”
This would return all results about Local SEO, where the word resources are in the URL. As the search is specific, the chances are we can contact these websites targets for a link to your website.
We would offer them a guest post or if they have existing content, ask for a link to be placed in the content resource.
We use the following link types when building links:
Guest posts, where we place the content on the target website
Resource pages, also known as broken link building means targeting a resource page for a link
Local bloggers, we will contact local bloggers for a link back to your website. An example of this would be a “SEO Agency” where we could get links from local bloggers or business websites in the area that are not competition.
Link Building Plan
Once we have the targets and the lists sorted, we then create a new tab in the dashboard, detailing everything we are doing over the next 6 months. You can use this report to monitor your link building campaign 24 hours a day.
At this stage, the website audit will be completed and implemented. We would have identified all the content we have to use and the content that we must create. We have a list of targets that we can approach for links.
We then take the targets and make sure they are a suitable match. We will then find the contact’s name and email, and add it to the spreadsheet. This is an ongoing task, and you will see this reflected in the dashboard.
We then send a detailed personal email to each target. We will specify the type of link we are looking for. We find personal emails have a much higher chance of converting.
People are busy, and we understand that sometimes we all miss that email. This is the reason we follow up each email up to three times. Once a link is agreed, we add the link to our dashboard for you to see.
This is the result we achieved after running a link building campaign in a highly competitive niche for 3 months.
We aim for two types of traffic during a link building campaign:
- Referral Traffic
- Organic Traffic
We target websites, where we put relevant content in front of them. They click the link because they are interested to find out more. This sends traffic to your website.
As the number of links and visitors grow, you will start to see more keywords starting to rank naturally which in turn brings more relevant traffic.
We focus on quality links and do not use any spammy links of any kinds.
We focus on building 10 – 20 links per month. Some months we build a lot more. However, this would depend on the negotiations as these things do take time to finalise.
Cost of Link Building Campaigns
The cost of the link building campaign will depend on the traffic you are trying to achieve.
We charge £2500 for ten links per month
If we provide the content for our link building, the cost for content and ten links would be £3000.00.
In the unlikely event we do not achieve 10 links per month. We will keep working until we do.
Please contact us if you want to go ahead with this.
Link Building Service
Below are all the link types we work with:
Resource Pages / Broken Links
Resource pages are pages that you can list your products and services on. There are many of these pages on the internet. You will find lots of broken links on these pages too. We contact the resource owner and provide your resource as an alternative to link to.
These pages aggregate a specific subject and are compiled as blog posts and are placed on the webpage. We contact the link roundup publisher and get your blog post added to the link roundup.
We only use guest posts when you do not have a lot of content. We find sites in your industry that allow content for guest posts. We create an interesting article for a relevant link.
Sponsored posts are like guest posts but are paid for. This is commonly used when we are creating content about products and services. We negotiate the fee, create the content, and place it on the site. The post is labelled as a sponsored post on the website.
If your website has a lot of content and it has been indexed for a long time, there will be websites that mention your brand, products, or services in their blog posts without providing you with a link. We will contact the site owners and politely ask them to attribute the link to your website.
Bridge Method Location Based
Find websites in your area and ask them for a mutual link placement.
Bridge Method Niche
Find related websites that are not your competitors and ask for a link.
Online PR has a spammy history as website owners abused press releases in the past. We provide real PR, what we are referring to is if you have something of interest, or we can create something of interest. We will try and get the attention of journalists working for Buzzfeed or any of the other online news sites.
They normally charge for this, but the quality of the link is high. We will approach local newspapers if you have done something for charity or other worthy causes.
There are hundreds of local blogs in your area, and most people running these blogs will not be making any money off it. Since they are local and could provide a relevant link, we ask them if we can provide a sponsored post.
Student blogs are hosted on university domains which carry a lot of SEO weight in the search engines. We contact the students and ask for a link.
We use pillow links to diversify your anchor text. The aim is to make your anchor text 100% natural.
Blog commenting can be used to build relationships with content producers leading to more productive relationships. It can also lead to referral traffic.
If you attend conferences or events for your business, you may be able to get a link from them.
If there are directories specific to your industry or business, you should be listed on them.
Are you a member of a professional trade organisation? You can get a link to your website from them.
Manufacturer Links (ecommerce)
If you use a product or service from a company, you can often get a link from their site, as a distributor or affiliate.
A link from Wikipedia is highly valuable, but it must be correctly positioned to add value as Wikipedia is highly moderated.
If you are creating video for your business, we can distribute the content across YouTube and Vimeo and place links in the description of the video.
We use advanced SEO tactics to help our clients improve their rankings.
Reverse Engineer Competitors
We look at all your competitors’ link profiles to see how they have built their links. We do not copy them but use this as a base to understand what they are doing. We then build your link profile manually to give you better quality links.
If you have access to data and statistics, we can use the data to build infographics to embed on other sites with a link back to you.
The skyscraper method works by finding a content piece with lots of links pointing to it. We then produce a better version of that content, and let the people know you link to the original piece that we have a better version available.
This broken links version is slightly different, we will look for pieces of content with a lot of links pointing to it, but the content does not exist anymore.
We will create a similar piece of content and email all the people that have linked to the previous piece of content and show it to them.
If you are looking for a professional link building agency to create quality links for your website, we are your best bet. Give us a call today and let us know how we can be of service.