Exactly what we do

Discover the Secrets of Our Successful Link Building Process

At our link building agency, we prioritize transparency and open communication with our clients. We have outlined the entire link building process on our website to provide a clear understanding of our process. Our team is dedicated to delivering top-quality service to our clients, which is why we carefully limit the number of clients we work with to ensure that each one receives the attention they deserve.

What is Link Building?

Link building is a crucial aspect of search engine optimization (SEO) that involves obtaining external links from other websites to your own. By obtaining high-quality, relevant links from authoritative sources, you can improve your website’s ranking on search engines and drive more targeted traffic.

At our link building agency, we specialize in building links for businesses across a range of niches. 

Our experienced professionals utilize advanced technologies and processes to efficiently and effectively build high-quality links for our clients. 

Whether you want to increase your search engine rankings or drive more targeted traffic to your site, our link building services can help you achieve your goals.

Experience the Power of Our Proven Link Building Process 

Create an Email and add Google Analytics

At the start of every campaign, we establish a professional email account that aligns with the owner’s name and surname. This step is crucial as it helps us build credibility and establish trust with potential link partners. Using a personalized email also makes acquiring links for our clients easier.

To accurately track the performance and progress of our link building campaigns, we utilize Google Analytics to monitor website traffic and user behavior. By adding your website to our GA account, we can gain valuable insights into where your visitors are coming from and which pages they are most interested in. 

This information allows us to make informed decisions and optimize our link building efforts to drive the best results.

Google Search Console

To fully understand the current state of your website’s performance and identify opportunities for improvement, we will request access to your search console account. 

The search console provides data on your website’s traffic, conversions, and keywords, which is essential for assessing the impact of our link building campaigns. 

By analyzing this information, we can determine the effectiveness of our strategy and make necessary adjustments to optimize our efforts and drive the best results for your business.

Connect Ahrefs

To thoroughly analyze your website’s link profile and identify opportunities for improvement, we utilize Ahrefs and request that you upload the Ahrefs verification files. 

This tool allows us to track both your incoming links and those of your competitors, providing valuable insights into your website’s performance and the strategies your competitors employ. 

We also use Ahrefs to conduct a comprehensive site audit to identify any issues impacting your website’s performance.

By leveraging the data provided by Ahrefs, we can identify the most popular keywords and pages on your website and analyze your competitors to understand their tactics better.

With this information, we can develop a customized link-building plan to outrank your competitors and drive the best results for your business.

Website Audit

Our agency believes in thorough preparation and diligence, which is why we offer a comprehensive website audit for our clients. By scanning your website with Ahrefs, we can identify technical and fundamental errors impacting your website’s performance. 

For example, during a recent website audit for one of our clients, we identified a problem with the web address caused by an installed plugin with an extra slash (//) in the CSS File. 

We promptly reported this issue to the plugin developer, and after a few weeks, an update was released that resolved the coding problem. This proactive approach helps ensure that we have a solid foundation to build our link building campaigns.

One of our recent clients was a local business that was not effectively targeting its specific service area. 

During our comprehensive website audit, we identified this issue and provided recommendations for improving their local SEO. As a result of implementing these suggestions, the client saw increased traffic from the local area.

Our website audit process is thorough, covering over 200 points to ensure that your website is secure, fast, and optimized for search. 

After completing the audit, we provide a detailed report with specific recommendations and fixes that you or our team can implement. 

This service is offered to all our clients as part of our commitment to helping businesses succeed online.

Link Building Content

As part of our comprehensive approach to link building, we carefully analyze your existing content to determine its effectiveness and identify any opportunities for improvement. 

This includes evaluating factors such as your content creation frequency, the level of engagement and sharing each piece of content receives, and the presence of an email list and social following that can be leveraged to promote your content. If necessary, we can also provide fresh content to help revitalize your website or blog.

In addition to creating content for guest posting, we have a team of skilled content writers that we utilize for all of our campaigns. 

We recommend that our clients have a budget allocated for both content creation and link building to ensure the best possible results. Investing in high-quality content and link building can drive more targeted traffic to your website and improve your search engine rankings.

Finding Link Building Targets

While our web audit team thoroughly analyzes your website, our link building team works to identify suitable link targets for the keywords that have been identified as important to your business. 

For example, if you are a company providing local SEO services, we may use a search term like “Local SEO inurl: resources” to find websites that have content related to Local SEO and include the word “resources” in their URL. 

These targeted searches help us identify potential link partners that are relevant to your business and are more likely to be interested in linking to your website.

Once we have identified potential link partners, we use a variety of tactics to acquire links, including guest posts, resource page building, and outreach to local bloggers. 

For instance, if you are an SEO agency, we may approach local bloggers or business websites in your area that are not in direct competition with you to request a link back to your website. 

By employing a diverse range of link building tactics, we can effectively drive targeted traffic to your website and improve your search engine rankings.

Link Building Plan

Once we have identified suitable link targets and compiled our lists, we create a detailed campaign plan in our dashboard to outline the steps we will take over the next six months to build high-quality links for your business.

This report is available to you 24/7, allowing you to monitor the progress of your link-building campaign in real-time and stay informed about the tactics and techniques we are using to drive targeted traffic to your website.

By providing transparent and regular updates, we ensure that you are fully aware of the efforts being made to improve your search engine rankings and drive the best possible results for your business.

Prospecting List

The website audit has been completed and implemented, and we have identified all usable content. We have compiled a list of target websites to approach for link building opportunities. 

We carefully vet these websites to ensure they are reputable, not spammy, or part of a blog network. 

We have also obtained the contact information for these websites and added it to our spreadsheet, which can be viewed in the dashboard.

We reach out to each target via a personalized email, specifying the type of link we seek. 

Experience has shown that using personal emails can significantly increase the likelihood of a successful conversion. 

Due to the busy nature of most individuals, we understand that emails may be missed and therefore follow up on each message up to three times. 

Upon securing a link, we update our dashboard to reflect the new addition.

Results

Following a three-month link building campaign in a highly competitive niche, we achieved the following result.

During a link building campaign, we strive to drive two types of traffic: referral and organic traffic.

Referral Traffic

We aim to target websites that would be interested in the relevant content we provide, leading them to click on the link and be directed to your website. This generates traffic to your site.

Organic Traffic

As we build high-quality links to your website, your search engine rankings will improve, leading to increased website traffic. As a result, more keywords will rank naturally, bringing in more relevant traffic.

Our goal is to build 10-20 links per month, with the potential for more depending on the progress of negotiations. Please note that we do not utilize any spammy links in our efforts

Cost of Link Building Campaigns

The cost of our link building agency campaign will be based on the target level of traffic you wish to achieve.

Link Types

Below is a list of the various link types we work with:

Resource Pages / Broken Links

Resource pages are web pages that list products and services, and many are available online. 

However, it is common to encounter broken links on these pages. Therefore, we contact the owner of the resource page and offer your resource as an alternative for them to link to.

Link Roundups

Link roundups are pages that collect and compile information about a specific subject and present it as a blog post on a website. 

We contact the publisher of these link roundups and offer your blog post as a potential inclusion in their roundup.

Guest Posts

Guest posting can be useful when your company’s content is limited. We identify industry-specific websites that accept guest content and craft engaging articles that include a relevant link. 

This helps to increase the visibility and credibility of your business.

Sponsored Posts

Sponsored posts offer an opportunity for businesses to promote products and services through paid content placements. We work with websites to negotiate fees, create the content, and ensure it is properly labeled as sponsored. 

This can be an effective way to reach a targeted audience and generate interest in your offerings.

Link Reclamation

Link reclamation is a process of identifying and requesting the inclusion of links to your website in third-party content that mentions your brand, products, or services. 

This can be an effective way to increase visibility and drive traffic to your website, especially if your site has a lot of indexed content and has been established for a significant amount of time. 

Our team can reach out to site owners on your behalf to request the inclusion of a link, helping to strengthen the connection between your business and relevant content.

Bridge Method

The bridge method is a strategy that involves establishing partnerships with other businesses through link placements.

There are two ways to approach this:

• Location-based: Find local businesses that are not competitors and request mutual link placements.
• Niche-based: Find related websites that are not competitors and request a link.

Utilizing the bridge method can increase your visibility and credibility within your industry or local community, potentially driving more traffic to your website.

Online PR

Online PR has the potential to be a powerful tool for promoting your business, but it is important to approach it professionally and ethically. 

At Yoho Digital, we strive to provide genuine PR services highlighting interesting and newsworthy aspects of your business. 

This may include referring to existing materials or creating new content likely to capture the attention of online news outlets, such as Buzzfeed. These outlets may charge a fee for coverage in some cases, but the resulting link quality is generally high. 

We can also consider reaching out to local newspapers if your business has made notable contributions to charity or other community efforts.

Local Blogs

Local blogs can be a valuable source of relevant links and increased visibility for your business. Many of these blogs are run by individuals who may be open to accepting sponsored content in exchange for a link. Our team can reach out to these local blogs on your behalf to inquire about the possibility of creating sponsored posts and establishing mutually beneficial partnerships.

Student Blogs

Student blogs can be a valuable source of high-quality links due to the strong SEO value of university domains. Our team can reach out to students on your behalf to request links and establish mutually beneficial partnerships.

Pillow Links

In addition, we utilize pillow links to diversify your site’s anchor text to make it appear 100% natural to search engines. This helps to increase the credibility and authority of your website.

Blog Commenting

Blog commenting is valuable for building relationships with content producers and increasing referral traffic to your website. When done correctly, it can help to establish productive partnerships and drive more traffic to your site. 

Our team can help you identify relevant blogs and craft thoughtful comments that add value and contribute to the conversation, helping to build mutually beneficial relationships.

Conference Links

Attending conferences or events related to your business can be a great opportunity to network and establish valuable connections. In some cases, securing a link from the event venue may be possible.

Our team can help you identify opportunities to attend relevant conferences or events and work to secure any potential links that may be available.

Directory Links

Directory links can be a useful way to increase the visibility and credibility of your business within your industry or local community. If there are directories specific to your industry or business, it is important to ensure that your company is listed in them. Our team can help you identify relevant directories and work to secure listings for your business.

Professional Organisations

Membership in professional trade organizations can be an excellent way to connect with industry peers and establish your business as a reputable and trustworthy entity. In many cases, these organizations may offer the opportunity to include a link to your website. Our team can help you identify relevant trade organizations and work to secure any potential links that may be available through your membership.

Manufacturer Links (eCommerce)

Utilizing products or services from other companies can sometimes provide opportunities to secure links through distribution or affiliate arrangements. If your business uses a particular product or service and has a strong relationship with the company, it may be worth exploring the possibility of obtaining a link from their site. Our team can help you identify potential opportunities and work to secure any mutually beneficial links

Wikipedia

Obtaining a link from Wikipedia can be a valuable opportunity to increase the credibility and authority of your website. However, it is important to ensure that the link is correctly positioned and adds value to the content to be approved by Wikipedia’s highly moderated standards.

Our team can help you identify opportunities for placing links on Wikipedia and ensure that they are positioned in a way that meets the site’s guidelines.

Video Links

Video content can be an effective way to promote your business and drive traffic to your website. By creating video content and distributing it across platforms like YouTube and Vimeo, it is possible to include links in the video’s description that can help drive traffic to your site. 

Our team can help you develop and distribute video content and ensure it is properly optimized with relevant links.

Advanced Link Building Tactics

Our team specializes in advanced SEO and link building tactics that can help our clients improve their rankings and increase the visibility of their websites. We use these strategies to help our clients stand out in search results and drive more traffic to their sites.

Reverse Engineer Competitors

Examining the link profiles of your competitors can be a useful way to understand their strategies and identify opportunities for improvement. 

Yoho Digital uses a data-driven approach to building link profiles for our clients, using a combination of manual efforts and advanced tactics to give them a competitive edge. 

By carefully analyzing your competitors’ link profiles, we aim to build a stronger link profile for your business that can drive better-quality links and referral traffic.

Infographics

Infographics can be a powerful tool for visualizing and communicating data and statistics, and they can also be a valuable source of links and referral traffic. 

If your business has access to data that could be used to create infographics, our team can help you develop and distribute them to other sites with a link to your business. 

This can be an effective way to increase the visibility and credibility of your website.

Skyscraper Method

The skyscraper method is a technique for identifying popular content pieces with many links pointing to them and then creating a superior version of that content to attract even more links. 

By letting the people who link to the original piece know that you have a better version available and offering to link back to the original, you can increase the visibility and credibility of your website. 

Our team can help you identify opportunities to utilize the skyscraper method and implement this strategy effectively.

Broken Links

The broken links strategy involves identifying pieces of content with many links pointing to them that no longer exist and then creating similar content to offer as an alternative. 

By emailing the people who linked to the original content and showing them your new piece, you can potentially secure new links and increase the visibility and credibility of your website. 

Our team can help you implement this strategy effectively by identifying opportunities and creating high-quality content to replace broken links

Conclusion

Are you tired of struggling to create quality links for your website on your own? Look no further! Our team of link building professionals is here to help. With years of experience and a track record of success, we are confident in our ability to drive more traffic and conversions to your site. Don’t wait any longer – send us an enquiry today and take the first step towards supercharging your online presence.

Trust us, and you won’t be disappointed!