Privacy Policy

1. Who We Are

Yoho Digital is a UK-based SEO and link-building agency. For the architectural framework of the UK General Data Protection Regulation (UK GDPR), we formally act as the primary “data controller.”

2. Information We Collect

We collect and process the following categories of personal data:

• → Contact form submissions: when you submit our contact form, we collect your name, email address, and location, along with any message you choose to send us. These details are stored in a private Google Sheet so we can respond to you.
• → Cloudflare Web Analytics (anonymous): we use Cloudflare Web Analytics to understand how this site is used. It is privacy-first: it uses no cookies, collects no personal data, and does not fingerprint or track you across sites. It only records aggregated, anonymous measurements such as country location, device and browser type, core web vitals, and page performance.
• → Direct correspondence: if you email or otherwise contact us directly, we hold that correspondence so we can deal with your enquiry.

3. How We Use Your Information

We process datasets exclusively under confirmed lawful grounds, restricted to the following business parameters:

• — To cleanly address operational incoming enquiries and execute core agency services.
• — To coordinate business processing, generate formal accounting files, and capture client payments.
• — To continuously monitor, refine, and upgrade our public layout interfaces and custom tooling.
• — To dispatch relevant marketing communications, limited exclusively to instances where you have actively opted in.
• — To maintain compliance benchmarks demanded under UK regulatory or sovereign standard legal systems.

4. Cookies & Local Storage

We keep cookie use to a minimum. Our analytics provider, Cloudflare Web Analytics, is fully cookieless. The only thing we store locally in your browser is a small preference flag that remembers your dismissal of our privacy notice — this is not used for tracking. For full processing details, review our comprehensive Cookie Policy.

5. Sharing Your Data

We maintain a strict anti-broker policy: we will never sell, trade, or rent out client data profiles. Data mapping is strictly ring-fenced to the following instances:

• → Google (as data processor): contact form submissions are stored in a private Google Sheet within our Google Drive. Only Yoho Digital has access. Google acts as a processor on our behalf and does not use this data for its own purposes.
• → Cloudflare: handles our site hosting and privacy-first analytics. See their privacy policy for details.
• → Sovereign legal forces or state regulatory agencies whenever disclosure compliance becomes a binding legal requirement.
• → Authorized corporate stakeholders in the event of an executive brand merger, systemic realignment, or asset acquisition transfer.

6. Data Retention

We persist individual personal data records only for the absolute chronological lifespan required to cleanly wrap up the tracking goals outlined during creation. These storage scales balance core compliance targets encompassing archiving, corporate tax requirements, and legal documentation frameworks.

7. Your Rights

Under the active protections of the UK GDPR, you command absolute control over the tracking properties of your information:

To trigger any of these structural data rights, deploy your explicit request to our team at any time via [email protected].

8. Security

We deploy strict organizational technical configurations and server network safeguards tailored to prevent accidental document leaks, processing modifications, malicious asset structural compromises, or illegal third-party configuration cracking.

9. International Transfers

In instances where architectural backend steps trigger data processing actions outside regional UK or EEA borders, our networks deploy defensive validation measures—including Standard Contractual Clauses (SCCs)—to assure equivalent safety layers.

10. Complaints

If an issue arises regarding our database behavior, please query our team directly so we can design a clean patch. If internal pathways fail to satisfy your tracking objectives, you retain the legal right to report a grievance directly to the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date context.